Branding Luxury —
for Louis Vuitton Moët Hennessy.
Sector
Luxury & Lifestyle
Services
Marketing Campaign
Digital and Social Media Campaign
LVMH is synonymous with elegance and creativity.
To this day LVMH continues to be synonymous with both elegance and creativity. The mission of the Louis Vuitton Moët Hennessy (LMVH) group is to represent the most refined qualities of Western ‘Art de Vivre’ around the world. The products and the cultural values they embody blend tradition and innovation and kindle dream and fantasy.
From the world’s leading champagnes to spirits & wines.
Brand & Co’s collaboration with LVMH showcases the importance of strategic branding in luxury marketing. Brands within the portfolio range from the world’s leading champagnes to spirits and wines. Brand & Co were commissioned to brand events such as the VRC Spring Racing Carnival Moët & Chandon Stakes, the famous Barefoot & Black Tie Ball, exclusive vintage champagne launches, Mercedes-Benz Fashion Week (Sydney), L’Oreal Fashion Week (Melbourne) and other exclusive co-branding experiences.
Localising Louis Vuitton —
and Moet Hennessy
Our brand strategies and ideas crossed over an enormous array of corporate and high-profile events. For more than 8 years Brand & Co were the lead agency for Moët Hennessy Australia in localising Louis Vuitton Moët Hennessy’s global marketing plan to their trade partners in both on-premise accounts (bars and restaurants) and off-premise accounts (liquor distributors and sponsorship).
The enduring success of LVMH lies in its ability to consistently embody elegance, creativity, and the highest standards of craftsmanship. By blending tradition, innovation, and strategic branding, LVMH has crafted a future-proof luxury brand that continues to enchant customers worldwide.
