Ode Double Bay —
handcrafted by a luxury brand identity agency.
Sector
Property & Development
Services
Creative Direction
Art Direction
Marketing Campaign
Digital Campaign
Design
Photography
Copywriting
Video
An address
unlike any other.
Ode, Double Bay represents the pinnacle of Eastern Suburbs living, with an unparalleled location on Cross Street enjoying exceptional aspects and dazzling harbour views. Designed by Luigi Rosselli, one of Sydney’s most celebrated architects, Ode’s sweeping curves and soaring spaces blend classic design principals with contemporary ideals. Taking inspiration from Double Bay’s verdant surrounds as well as his European background, Rosselli’s mastery is evident in forming places and structures that allow for life to happen effortlessly and beautifully.
Through our brand strategy and expertise as a luxury brand identity agency, we identified the unique history, and subsequent renaissance of Double Bay. The key to the creative direction is the unique combination of dualities. An idea of something hand-crafted, bespoke and custom-made can be seamlessly juxtaposed with something timeless, modern, contemporary and prestige. The balance to work in harmony and create a sense of appreciation of the past, and an embodiment of the future.
An Ode to Double Bay
That intoxicating place of my dream
To grasp, and it beguiles me still
Blue sheets of water, left and right
Spread between dappled light and verdant green
Abundance all around, shimmering with possibility
It tempts me to embrace existence at its source
And this I do – I make my choice
A golden key to an exceptional life
The Double Bay
renaissance.
The name “Ode” celebrates the worth and respect the development and area deserves. The love affair people have with Double Bay is like no other, and it was inspired by an Ode to the East – a great love of where one lives and loves. The logo and luxury brand identity is modern and timeless, yet owns a contemporary style overlaid to show a fluid integration of the dualities old & new.
Ode, Double Bay stands as a testament to the talent and vision of Luigi Rosselli, one of Sydney’s most celebrated architects. With its unmatched location, stunning harbour views, and expertly designed spaces, Ode epitomizes the pinnacle of Eastern Suburbs living. Through the unique perspective of our luxury brand identity agency, we appreciate the fusion of dualities that define Ode, seamlessly blending history with modernity. Embark on a journey of opulence and sophistication at Ode, where luxurious living meets unparalleled design.
