Quality, comfort
and sustainability.
visualised by agency of graphic design.
Sector
Business Travel
Services
Creative Direction
Art Direction
Marketing Campaign
Digital Campaign
Design
Business & Pleasure.
Brand & Co, the leading graphic design agency, were commissioned by Urban Rest to rebrand their high quality serviced apartments business. Urban Rest bridges the gap between premium hotels and short term rentals. The group has built a reputation as one of the most trusted and high-quality extended stay accommodation providers in Australia, with a loyal customer base of blue chip companies and discerning leisure travellers, who value quality, consistency, function and style in equal measure.
Working alongside CEO David Whelan and the entire senior leadership team, we guided Urban Rest on a journey that redefined their brand strategy and brand positioning, through to a new over-arching creative concept, identity and brand tone of voice.
The new brand not only differentiates Urban Rest from its competitors, but directly communicates to a new generation of business and discerning leisure travellers, who are conscious about their wellbeing and the sustainability of the planet when travelling.
Next generation accommodation provider that is redefining how people live when they travel.
— Urban Rest Vision.
Designed for
the Conscious Traveller.
— Urban Rest’s properties have been carefully curated to ensure the wellbeing of guests and the planet.
Through a seamless collaboration with Brand & Co, Urban Rest successfully reinvented its brand strategy, positioning itself as a trusted and high-quality extended stay accommodation provider with a clear differentiation in the market.
The new branding reflects Urban Rest’s commitment to providing exceptional experiences while meeting the evolving needs of modern travelers. With a strong focus on well-being and sustainability, Urban Rest is ready to embark on a new era of success, catering to the demands of discerning leisure travelers and blue-chip companies alike.
