One Central Saigon has officially been unveiled in Ho Chi Minh City, marking the debut of The Ritz-Carlton hotel brand in Vietnam and introducing a new mixed-use luxury destination in the heart of District 1.

Developed by Masterise Group, Brand & Co. partnered on the destination's brand strategy, identity and creative direction, creating a brand that brings together luxury hospitality, branded residences, workplaces and retail under a single vision.

As fashion, automotive and lifestyle brands enter the residential market, the definition of luxury living is evolving, creating new opportunities for brand strategy to shape the future of branded residences.

At The Branded Residences Summit 2026 (TBRS) in Mumbai, our Managing Director Anthony Moulton joined other international industry leaders for a panel discussion titled Beyond Hospitality: When Fashion, Automobile and Lifestyle Enter the Home.

Designing Trust: Strategic Value of Brand in Real Estate 

We are proud to share that The Westin Residences, India’s largest branded residential project, has officially launched — redefining resort-style living and setting a new benchmark for branded residences.

We are proud to share that The Westin Residences, India’s largest branded residential project, has officially launched — redefining resort-style living and setting a new benchmark for branded residences.