An advertising and branding agency that thinks strategically & plays creatively.

Brand & Co is an international advertising and branding agency with offices in the key APAC business hubs of Sydney, Singapore, Bangkok and Saigon collaborating with leading, future-focused brands across a variety of industries.

Honed by over 23 years of experience, our end-to-end advertising and branding solution — Strategy, Creation & Activation, is a proven methodology that ensures companies find their brand purpose and realise their business goals.

Driven by successful outcomes for our clients, we specialise in strategy-led branding and creative design. It’s a formula that’s elegantly simple yet highly effective – we think strategically and play creatively.

1. — Strategy

Building a roadmap for success.

You wouldn’t go orienteering without a compass, and we don’t create successful brands without a detailed, well-conceived plan. A deep dive into audience, business goals, stakeholder interviews and industry research are all key ingredients in our strategic approach. By creating a brand blueprint & DNA it sets a business up for success, and informs every subsequent step a brand takes, from its tone of voice to visual identity, marketing through to advertising campaigns.

A tailor-made strategy will give you a genuine point of difference in the market, set you apart from the competition and get you where you want to go – quickly and effectively.

Services Include:
  • Brand Workshop & Discovery
  • Stakeholder Interviews
  • Brand Blueprint & DNA
  • Brand Story
  • Brand Strategy
  • Naming Strategy
  • Marketing Strategy
  • Digital Strategy
  • Social Media Strategy
  • Sales Strategy

2. — Creation

Experience-driven branding that counts.

Working collaboratively, we work in diverse environments, taking inspiration from the world around us and distilling the best ideas into the work that we do.

People don’t just buy products, they buy brands, hence our creative output is always memorable, visually striking, emotionally resonant and importantly, drives measurable, transformative outcomes for our clients.

Services Include:
  • Overarching Creative
  • Brand Identity & Logo
  • Environmental Design
  • Video & Motion graphics
  • Placemaking Concepts

3. — Activation

Powerful consumer connections & lead generation.

Bringing a brand to life. More than just the products or services it offers, it’s what a brand says and how consumers experience it that creates long-term emotional connections, customer loyalty and inspires people to take action.

Our activation services incite action by blending strategy, branding, design, digtial, video, social media and technology — we develop all branded content to drive a strong return on investment and create deeper, lasting consumer relationships.

Services Include:
  • Design
  • Website Design
  • Website Coding
  • Video Filming
  • Video Editing
  • Animation
  • Campaign Photography
  • Product Photography
  • Portrait Photography
  • Architectural Photography
  • Wayfinding
  • Product & Packaging Design
  • Brochure Design
  • Stationery Design
  • Point of Sale Design
  • Signage
  • Store Design
  • Brand Styleguide
  • Digital & Online
  • Hotel collateral & packaging

Our clients are some of the best in their chosen fields.

1. — Property, Hotels & Resorts

Highly engaging experiences across every customer touchpoint.

Our experience in advertising, branding, placemaking and marketing world-class communities and iconic destinations spans all asset classes. In the residential sector our work includes large-scale projects, as well as high-end boutique and premium penthouse developments. Our commercial work includes retail and shopping centres, mixed-use precincts and workplaces.

Crafting incredible branded environments for Hotels & Resorts is something we are also well versed at. We help build an emotional connection with people by creating memorable, sensory experiences across every customer touch point, driving higher occupancy rates, repeat visits, and profitability.

Clients Include:
  • Accor
  • Aqualand
  • CBRE
  • Hilton Hotels & Resorts
  • IHG – InterContinental Hotel group
  • Hyatt Hotels & Resorts
  • Hamilton Island Yacht club & luxury villas
  • Sentosa Cove Singapore
  • Lobster Bay Lombok Indonesia
  • Mey Capital
  • Song Tien Corporation
  • The Peninsula Hope Island
  • Mirvac
  • Lend Lease
  • EG Funds Management
  • Grosvenor
  • Stamford
  • Investa
  • Savills
  • ARA  Asset Management Singapore
  • Hailiang China
  • Topspring  International Hong Kong
  • Straits Real Estate Singapore
  • OSK Property Malaysia
  • JLL
  • Jencap Developments Hong Kong
  • Capitel
  • Rebel Property Group
  • Reform Projects
  • TWT Property

2. — Luxury & Lifestyle

Unique experiences that drive connection and desirability.

Consumers are spoilt for choice, so what makes them choose one store or venue over hundreds of others? More than just the products or services in-store, it’s how consumers experience and connect with a brand that counts.

There are the physical elements of brands – the elements you see, touch, wear or use. But even more important is the way these brands make you feel. The brands that are most memorable are the ones that deliver meaningful experiences and elicit an emotional response. By allowing consumers to see how a brand fits into their life and expresses who they are, brands can drive connection and desirability.

These are the experiences we create. We like to think of it as brand “theatre” – inspiring stories that speak to the heart as well as the head. Our work runs from bespoke, elegant lifestyle brands and marketing campaigns, through to branding and video campaigns for events, launches and branded environments. Importantly, these emotive, visually stunning executions are all ignited with the same spark – a well-defined brand strategy.

Clients Include:
  • Louis Vuitton Moet Hennessy
  • Dom Perignon
  • Hennessy Cognac
  • Moet & Chandon Spring Carnival
  • Journe
  • Ezy Storage
  • Arnott’s
  • Pana Organic
  • Piermarq Art Gallery
  • Vinery Stud
  • Crown Casino
  • Beluga Luxury Travel
  • Fashion Targets Breast Cancer
  • American Express Events
  • Valet Private
  • Perrier-Jouët
  • Cape Mentelle
  • Cloudy Bay
  • Surf The Wave

3. — Corporate & Finance

Build brand equity in an ever-changing environment.

A brand is more than an intangible idea, it’s a valuable asset worthy of ongoing investment. Building the right brand that tells the right story is an indispensable part of any business strategy, but it’s not just a case of set and forget. The Corporate & Financial sector is a dynamic environment and as the market and consumer expectations change, it’s the brands that evolve who will reap the rewards of continued customer engagement.

We help brands remain relevant and connected in a market that is always on the move. We start with a robust strategy, creating a plan for the task ahead. Client and stakeholder interviews and brand workshops unearth the essence of the brand, which is then aligned with the business vision. Investing in this process builds customer loyalty, accelerates growth and generates an exponential return on investment.

Clients Include:
  • Irongate Group
  • Northcape Capital
  • Investec Bank
  • Amp Capital
  • Bank of Sydney
  • Macquarie Bank
  • Fortius
  • Beluga Capital
  • Colonial Investments
  • MST Capital
  • Jencap
  • Merchant Payment Solutions
  • Civic Valuations
  • Mont Lawyers
  • Eg Funds Management
  • AWJ Civil