ABOUT US.

A branding agency that thinks strategically & plays creatively.

Brand & Co is an international branding agency with offices in the key APAC business hubs of Sydney, Singapore, Bangkok and Saigon collaborating with leading, future-focused brands across a variety of industries.

Honed by over 21 years of experience, our end-to-end branding solution — Strategy, Creation & Activation, is a proven methodology that ensures companies find their brand purpose and realise their business goals.

Driven by successful outcomes for our clients, we specialise in strategy-led branding and creative design. It’s a formula that’s elegantly simple yet highly effective – we think strategically and play creatively.

1. — Strategy

Building a roadmap for success.

You wouldn’t go orienteering without a compass, and we don’t create successful brands without a detailed, well-conceived plan. A deep dive into audience, business goals, stakeholder interviews and industry research are all key ingredients in our strategic approach. By creating a brand blueprint & DNA it sets a business up for success, and informs every subsequent step a brand takes, from its tone of voice to visual identity, marketing through to advertising campaigns.

A tailor-made strategy will give you a genuine point of difference in the market, set you apart from the competition and get you where you want to go – quickly and effectively.

Services Include:
  • Brand Discovery
  • Stakeholder Interviews
  • Brand Strategy
  • Naming Strategy
  • Marketing Strategy
  • Digital Strategy
  • Social Media Strategy
  • Sales Strategy

2. — Creation

Experience-driven branding that counts.

Working collaboratively, we work in diverse environments, taking inspiration from the world around us and distilling the best ideas into the work that we do.

People don’t just buy products, they buy brands, hence our creative output is always memorable, visually striking, emotionally resonant and importantly, drives measurable, transformative outcomes for our clients.

Services Include:
  • Overarching Creative
  • Brand Identity & Logo
  • Environmental Design
  • Video & Motion graphics
  • Placemaking Concepts

3. — Activation

Powerful consumer connections & lead generation.

Bringing a brand to life. More than just the products or services it offers, it’s what a brand says and how consumers experience it that creates long-term emotional connections, customer loyalty and inspires people to take action.

Our activation services incite action by blending strategy, branding, design, digtial, video, social media and technology — we develop all branded content to drive a strong return on investment and create deeper, lasting consumer relationships.

Services Include:
  • Design
  • Website Design
  • Website Coding
  • Video Filming
  • Video Editing
  • Animation
  • Campaign Photography
  • Product Photography
  • Portrait Photography
  • Architectural Photography
  • Wayfinding
  • Product & Packaging Design
  • Brochure Design
  • Stationery Design
  • Point of Sale Design
  • Signage
  • Store Design
  • Brand Styleguide
  • Digital & Online
  • Hotel collateral & packaging

Our clients are some of the best in their chosen fields.

1. — Property, Hotels & Resorts

Highly engaging experiences across every customer touchpoint.

Our experience in branding, placemaking and marketing world-class communities and iconic destinations spans all asset classes. In the residential sector our work includes large-scale projects, as well as high-end boutique and premium penthouse developments. Our commercial work includes retail and shopping centres, mixed-use precincts and workplaces.

Crafting incredible branded environments for Hotels & Resorts is something we are also well versed at. We help build an emotional connection with people by creating memorable, sensory experiences across every customer touch point, driving higher occupancy rates, repeat visits, and profitability.

Clients Include:
  • Accor
  • Aqualand
  • CBRE
  • Hilton Hotels & Resorts
  • IHG – InterContinental Hotel group
  • Hyatt Hotels & Resorts
  • Hamilton Island Yacht club & luxury villas
  • Sentosa Cove Singapore
  • Lobster Bay Lombok Indonesia
  • Mey Capital
  • Song Tien Corporation
  • The Peninsula Hope Island
  • Mirvac
  • Lend Lease
  • EG Funds Management
  • Grosvenor
  • Stamford
  • Investa
  • Savills
  • ARA  Asset Management Singapore
  • Hailiang China
  • Topspring  International Hong Kong
  • Straits Real Estate Singapore
  • OSK Property Malaysia
  • JLL
  • Jencap Developments Hong Kong
  • Capitel
  • Rebel Property Group
  • Reform Projects
  • TWT Property

2. — Retail, Hospitality & Luxury Lifestyle

Unique experiences that drive connection and desirability.

Consumers are spoilt for choice, so what makes them choose one store or venue over hundreds of others? More than just the products or services in-store, it’s how consumers experience and connect with a brand that counts.

There are the physical elements of brands – the elements you see, touch, wear or use. But even more important is the way these brands make you feel. The brands that are most memorable are the ones that deliver meaningful experiences and elicit an emotional response. By allowing consumers to see how a brand fits into their life and expresses who they are, brands can drive connection and desirability.

These are the experiences we create. We like to think of it as brand “theatre” – inspiring stories that speak to the heart as well as the head. Our work runs from bespoke, elegant lifestyle brands and marketing campaigns, through to branding and video campaigns for events, launches and branded environments. Importantly, these emotive, visually stunning executions are all ignited with the same spark – a well-defined brand strategy.

Clients Include:
  • Louis Vuitton Moet Hennessy
  • Dom Perignon
  • Hennessy Cognac
  • Moet & Chandon Spring Carnival
  • T2 Tea
  • Koko Black
  • Pana Organic
  • Organic crew
  • Sleepmaster
  • Zoos Victoria
  • Ford Australia
  • Piermarq Art Gallery
  • Mercedes Fashion Week
  • Vinery Stud
  • Crown Casino
  • Puma
  • Beluga Luxury Travel
  • Fashion Targets Breast Cancer
  • American Express Events
  • Valet Private
  • Perrier-Jouët
  • Cape Mentelle
  • Cloudy Bay
  • Surf The Wave

3. — Corporate & Finance

Build brand equity in an ever-changing environment.

A brand is more than an intangible idea, it’s a valuable asset worthy of ongoing investment. Building the right brand that tells the right story is an indispensable part of any business strategy, but it’s not just a case of set and forget. The Corporate & Financial sector is a dynamic environment and as the market and consumer expectations change, it’s the brands that evolve who will reap the rewards of continued customer engagement.

We help brands remain relevant and connected in a market that is always on the move. We start with a robust strategy, creating a plan for the task ahead. Client and stakeholder interviews and brand workshops unearth the essence of the brand, which is then aligned with the business vision. Investing in this process builds customer loyalty, accelerates growth and generates an exponential return on investment.

Clients Include:
  • Irongate Group
  • Northcape Capital
  • Investec Bank
  • Amp Capital
  • Bank of Melbourne
  • Bank of Sydney
  • Macquarie Bank
  • Greening Australia
  • Fortius
  • Beluga Capital
  • Colonial Investments
  • MST Capital
  • Jencap
  • Merchant Payment Solutions
  • Civic Valuations
  • Mont Lawyers
  • Eg Funds Management
  • AWJ Civil
EXECUTIVE MANAGEMENT TEAM.

Anthony Moulton –
Managing Director.

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For over 25 years Anthony has been a trusted advisor to some of the world’s most established and aspirational brands. He has worked alongside category-defining global visionaries, property developers, boutique hoteliers, architects, retailers, designers, investment bankers and private equity firms, to drive impressive business outcomes.

He has successfully implemented brand strategies and campaigns across a huge range of products and services for:

Property & Development: Mirvac, Lend Lease, CBRE Asia Pacific, AquaLand, GPT Group, Grosvenor, Investa, Top Spring International Hong Kong, Straits Real Estate Singapore, Jencap Developments Hong Kong, ARA Asset Management Singapore, OSK Property Malaysia, Poly Global, Savills & JLL.

Major Companies & investment houses: Northcape Capital, Investec Bank, Amp Capital, Bank of Sydney, Macquarie Bank, Fortius, Beluga Capital, Colonial Investments, MST Capital, Jencap and Eg Funds Management.

Hotels & Resorts: Accor, Hilton, IHG Group, Sentosa Singapore, Hyatt Hotels & Resorts, The Stamford Group, Hamilton Island Yacht club & luxury villas, Lobster Bay Lombok Indonesia, Mysa Residences Ha Long Bay Vietnam, Kashi Residences Niseko Japan / Meyhome Phu Quoc Vietnam, The Peninsula Hope Island Golf Resort.

Global luxury lifestyle brands: Louis Vuitton Moët Hennessey, Vinery Stud, Crown Casino, Great Barrier Reef Yacht Club, Mercedes Benz Fashion Week, Beluga Luxury Travel, Perrier-Jouët, Veuve Clicquot Barefoot & Black Tie Ball, Dom Perignon and Moët & Chandon Spring Carnival

Bryce Ford –
Global Creative Director.

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Bryce is a respected creative leader and branding specialist with a career spanning more than 25 years as a Designer, Art Director and now Global Creative Director.

A conceptual and strategic thinker specialising in Property & Retail, he has worked with some of the most successful brands in Australia and globally and understands how to create highly effective, results-driven brand experiences.

Working across multiple creative mediums, Bryce harnesses the power of storytelling to connect with any audience and influence consumer behaviour. He has developed proven creative processes over his career that align brands and products across every consumer touchpoint.

He has implemented this creative process and services for: 

Major companies and investment houses: Irongate, Bank of Melbourne, Zoos Victoria, Ford, Greening Australia, Sunrice Australia, Mirvac, Sleepmaster, AAMI and Amcal. 

Leading luxury lifestyle brands: Mercedes Fashion Week, T2 Tea, Koko Black, Grill’d, Moët Hennessy Australia (LVMH), Pana Organic, and Puma.

Megan Moulton –
General Manager.

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A Director and Partner of Brand & Co for 17 years, Megan has over 25 years of experience and oversees all aspects of the business. With a background in property and a personal passion for interior design she previously held marketing positions at Mirvac and St Hillier’s and was a key part of the team managing the marketing and sale of numerous high-end residential and commercial projects.

Since joining Brand & Co in 2004, Megan’s organisational, creative and commercial expertise has played a central role in managing the operational side of the business whilst championing design excellence ensuring successful outcomes for all our clients spanning the property, resort, education, corporate, lifestyle and arts and culture sectors.

Notable clients and projects Megan has successfully managed include Irongate, Lobster Bay, Lombok, The Foundations, Portland, Investec, The Australian National University, Sydney Park, The Great Barrier Reef Yacht Club, Mirvac, Christies Great Estates, The David’s Family and Urban Pacific (part of Macquarie Bank).

Samantha Melrose –
Senior Account Manager.

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Equipped with over 10 years’ experience, Sam is skilled in many facets of the construction/development industry.

Working with Brookfield/Multiplex she worked as a Bid Coordinator for 5-50 million-dollar project tenders, Residential Marketing Manager for NSW and WA developments, corporate brand management and strategy implementation for all Brookfield Residential Properties offices throughout Australia.

Adding to her many property talents Samantha also holds a degree in Interior Design with a portfolio of luxury sales suites and display apartment in NSW and WA.

Nina Harcus –
Design Director.

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Nina Harcus is Brand & Co’s Design Director with over 7 years of experience leading projects in the hospitality, property development, art and fashion industries. 

Nina has come fresh off of 5 years in New York working at Pandiscio Green under the mentorship of Richard Pandiscio (Interview Magazine.) She was the leading member on many of the studio’s most successful hospitality and property development projects, including Le Coucou with chef Daniel Rose and Starr Restaurants (Michelin Star Recipient 2019, James Beard Award for Best New Restaurant 2017, New York Times Best New Restaurant 2016) and most recently was the lead on Rose Hill, the first Manhattan residential offering from Rockefeller Group in over 90 years.

Milos Krstic –
Senior Designer.

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After starting his career in banking, Milos followed his passion for creativity by completing a design degree and graduating with honours. Now with more than eight years’ design experience under his belt, Milos plays a key role in our creative process, conceptualising and executing powerful design solutions for our clients.

With a love for typography, colours and layouts, and innovative, bold design, Milos understands that effective design doesn’t just look great, it must also help generate awareness, take consumers on a defined journey and drive results.

He brings his unique design skillset to his work across brand design and rollout, print, wayfinding, website development and digital campaigns.