Malaysia's First Vignette Collection Resort

JUNE 2026

Brand & Co. has been appointed to develop the brand strategy, identity and creative direction for Mangala Estate Kuantan, which will become Malaysia’s first Vignette Collection resort and our third collaboration with IHG Hotels & Resorts.

Set amongst lakes, wetlands and palm plantations on Malaysia’s east coast, the 67-villa estate is defined by its natural setting. Home to more than 100 bird species, the landscape plays an integral role in the guest experience and will remain central to the brand as the resort enters its next chapter.

Launched in 2021, Vignette Collection is the fastest-growing brand in IHG Hotels & Resorts’ luxury portfolio. Created for independent hotels and resorts, it enables distinctive destinations to retain their own identity while benefiting from the reach and global distribution of one of the world’s largest hospitality groups.

That philosophy makes Vignette Collection a natural fit for Mangala Estate. Our role is to create a brand that captures the character of the estate while positioning it within IHG’s growing luxury portfolio, ensuring its sense of place remains at the heart of the guest experience.

The appointment continues Brand & Co.’s collaboration with IHG Hotels & Resorts across Asia Pacific, following our work on Vaagali Maldives, currently in development, and a boutique estate in Gianyar, Bali.