Branded Living Summit Saigon

JANUARY 2026

Brand & Co was invited to speak at this year’s Branded Living Summit, hosted by Masterise Homes and Savills Vietnam at the JW Marriott Hotel & Suites Saigon, joining industry leaders and global experts to discuss the future of branded residences across Asia-Pacific.

As part of the summit program, Anthony Moulton shared insights into the growing importance of trust, experiential branding and lifestyle-led design in shaping the next generation of branded living. The discussion explored how the sector is evolving beyond traditional name recognition, with successful branded residences increasingly defined by the quality of experience, emotional connection and long-term value they create for residents and communities.

The summit also highlighted the continued rise of globally aligned hospitality partnerships and the growing demand for residential experiences that integrate service, culture, architecture and wellness into a cohesive lifestyle offering.

Bringing together leading developers, consultants and industry professionals, the event created an important platform for dialogue around the future of branded living within Vietnam and the broader region.

Brand & Co extends its thanks to Masterise Homes and Savills Vietnam for the invitation and for curating a world-class event that fostered meaningful conversation and industry collaboration.