New Project: Rumah Luwih Bali

Rebranding a Vignette Collection hotel for IHG

Brand & Co is excited to announce our appointment to rebrand one of IHG’s Vignette Collection hotels in Bali.

The property, a colonial-style resort located in the heart of Bali, marks the first Vignette Collection hotel in Indonesia. Known for its distinctive character and sense of place, the resort combines timeless architecture with contemporary comforts, offering guests a unique Balinese escape.

Brand & Co will lead the naming strategy and full brand rollout, ensuring the new identity reflects both the individuality of the Vignette Collection and the hotel’s rich heritage.

We are delighted to be partnering with IHG on this landmark project and look forward to bringing the vision for Indonesia’s first Vignette Collection hotel to life.