Sydney Outlet Village Opens with a Brand New Identity

November 2025

Today marks the grand opening of Sydney Outlet Village and a new brand identity for the former Fashion Spree outlet centre.  Following a major upgrade, Sydney Outlet Village has expanded and evolved into one of Sydney’s newest retail destinations, offering the best global fashion, sportswear and lifestyle brands at genuine outlet prices.

The new identity draws from the precinct’s European-inspired architecture, pairing refined typography with a jade-green palette to reflect what the centre now represents – a welcoming village setting with community at its heart, and an experience designed to feel like a little escape, a lot of joy.

Strategy, Brand Identity, Campaign Concepts and Brand Experience by Brand & Co.

Visit the Sydney Outlet Village→