Powering Place: Art Silos Lead The Foundation’s Rebrand

The Foundation’s rebrand is anchored in the power of place, led by the monumental Art Silo murals created by internationally renowned artist Guido van Helten.

Depicting a former cement worker, the mural honours the site’s industrial past while symbolising its renewal as a cultural and tourism destination. Once home to heavy industry, the precinct is now being reimagined as a hub for creativity, community, and connection — with the Art Silos standing as both a tribute and a beacon for transformation.

For Brand & Co, the mural provided the narrative foundation for The Foundation’s new identity. More than an artwork, it embodies the resilience of local people and the site’s evolving story. By weaving these themes into the rebrand, Brand & Co has created an identity that is authentic to its history while boldly positioning it for the future.

As a partner in bringing this vision to life, Brand & Co is helping to shape the transformation of the site into a landmark cultural and tourism destination — one where art, history, and community converge to power place.