1st City is a Double Bay–based real estate group recognised for representing Sydney’s most significant ultra high-end apartments, uniting project sales, prestige resales and property management under one trusted brand. Known for its discretion, trust and long-standing client relationships, the business had outgrown its existing brand identity and required an identity that reflected the calibre of the residences it represents and the experience it delivers.

Brand & Co led the corporate rebrand, redefining positioning and establishing a cohesive identity aligned with the company’s evolution into a boutique, ultra-luxury real estate brand.

The rebrand introduces a more elevated prescence. A refined serif typographic language conveys sophistication and distinction, while a restrained palette of moss, antique brass and warm neutrals reinforces a sense of understated luxury and permanence.

The result positions 1st City as a curator of considered living, strengthening its authority within Sydney’s luxury property market while delivering a brand experience as refined and personal as the residences it represents.