they turned to Brand & Co to craft a brand identity that would reflect their prestige, heritage, and commitment to excellence. As a subsidiary of Jinhua Watch & Jewellery—renowned for curating a refined collection of luxury timepieces and jewellery since 1992—Ascentier needed a distinct yet seamlessly aligned brand presence that would speak to discerning collectors and enthusiasts worldwide.

With partnerships spanning over 40 of the world’s most prestigious luxury brands—including Rolex, Cartier, Jaeger-LeCoultre, IWC Schaffhausen, Piaget, Chopard, Bvlgari, Omega, and Longines—Ascentier embodies the essence of timeless craftsmanship and modern innovation. Brand & Co worked closely with the company to establish a clear positioning strategy, ensuring that every touchpoint—from identity to storytelling—captured the spirit of luxury and the unparalleled experience Ascentier offers. The result is a brand that not only honours the artistry of fine watchmaking but also elevates the customer journey, setting a new benchmark in the industry