Ascentier is a global luxury retailer specialising in fine timepieces and jewellery, representing more than 40 of the world’s most prestigious maisons, including Rolex, Cartier, Jaeger-LeCoultre, IWC Schaffhausen, Piaget, Chopard, Bvlgari, Omega and Longines. As a subsidiary of Jinhua Watch & Jewellery, renowned for curating an exceptional collection of luxury timepieces and jewellery since 1992, the company embodies a legacy of trust, craftsmanship and refined expertise.

Ascentier engaged Brand & Co to craft a brand identity that would reflect its prestige, heritage and commitment to excellence. The brief called for a brand presence that felt distinct yet seamlessly aligned with its parent company, while speaking to discerning collectors and enthusiasts worldwide.

Working closely with the leadership team, Brand & Co established a clear positioning strategy and visual identity system, ensuring every touchpoint, from identity to storytelling, expressed the spirit of luxury and the elevated experience Ascentier offers.

The result is a brand that honours the artistry of fine watchmaking while enhancing the customer journey, setting a new benchmark for the category.