Creating a new luxury

brand for Ascentier.


Luxury & Retail


Creative Direction
Art Direction

“Simplicity is the
ultimate sophistication.”


— Leonardo Da Vinci

Where luxury watches and luxury jewellery meet.

Brand & Co were commissioned by Ascentier to create a brand and establish a clear position in the international luxury marketplace.

Ascentier is a subsidiary of Jinhua Watch & Jewellery who have been the pioneer in curating a refined collection of luxury watches and jewelry since 1992. Partnering up with more than 40 luxury watch and jewellery brands from the world’s largest luxury groups, including stable brands of Rolex, Cartier, Jaeger-LeCoultre, IWC Schaffhausen, Piaget, Chopard, Bvlgari, Omega, Longines and many more. Ascentier is committed to delivering excellence in service and experience, showcasing the heritage and modern innovation in watch-making.