A carefully crafted brand strategy, naming, identity, and campaign for The Beauchamp Sydney, a boutique development of 9 luxury residences.

Our brief was to develop a brand reflecting the unique character of Kirribilli, its elements of art deco architecture , maritime culture, and prestige. We translated Kirribilli’s rich sailing heritage and its location alongside Milsons Park into a campaign that embodies the cadence of life by the water’s edge.

The result is an identity that captures the essence of exquisite harbourside luxury and a one-of-a-kind lifestyle.