Brand & Co. partnered with Grande Pyrmont to define and articulate a brand that captures the project’s architectural ambition and cultural resonance. Positioned as a collection of residences unlike anything else in Sydney, the branding emphasises Grande’s scale, artistry, and sense of prestige.

Drawing on the development’s interplay of light, volume, and crafted detail, we created an identity that feels both timeless and contemporary. Typography, tone of voice, and imagery were developed to echo the verticality of the architecture and the industrial refinement of the interiors, while still conveying a distinctly human sense of home.

The result is a brand narrative that elevates Grande beyond property marketing,  presenting it as an artistic expression of urban living at its most considered and spectacular.