Brand & Co were commissioned to create the strategy along with the brand creation and activation for one Australia’s most anticipated property launches.

Located in the heart of Australia’s most iconic coastal destination, Byron Bay, Harvest Estate is a brand-new master planned sustainable community like no other. Set on 150 acres, Harvest Byron Bay is a place for those who seek to embrace the ultimate beachside lifestyle. Having created the entire brand strategy, creation and activation for this one-of-a-kind project, we are excited to see it come to life. With record enquiry and over 50% of stage one sold within 6 weeks, Harvest Byron Bay has all the makings to become a world class residential lifestyle destination.