IRONGATE
Sector

Corporate & Financial

Services

Brand Strategy
Naming Strategy
Digital Strategy
Creative Direction
Design

The board of directors and the management team completed a successful acquisition of management rights to Investec Australia Property Fund from the Investec Group and rebranded the new entity — the Irongate Group. As one of the best design agencies in Sydney, Brand & Co have worked with the management team on everything from brand discovery workshops, developing the brand strategy, naming, identity, style guide and creating the over-arching concepts across all corporate marketing. As the Irongate Group started to take shape, we then applied it across multiple digital platforms, website, office signage, corporate assets as well as a premium direct mail targeted to both clients and investors.

Irongate Group has its origins as the Investec Group’s Australian and New Zealand property investment and asset management business. Having invested in and managed over A$3bn of assets for the Investec Group, the long-standing management team evolved to become the Irongate Group to continue its growth trajectory and expand its third-party funds management platform. Our strength lies in our disciplined, measured and value-based approach to multi-sector property investment and asset management in Australia and New Zealand. We have dedicated teams that specialise in acquisitions, hands on active asset management, effective balance sheet management and developing trusted capital partnerships.

Our strength is in a disciplined, measured and value-based approach.

 

Graeme Katz — Chief Executive Officer, Irongate Group

They trusted us to create a brand that they could be proud of and reflected the strengths of their team. For that, we extend our gratitude. We wish the team at the Irongate Group every success in 2021 as they continue their growth trajectory and expand their third-party funds management platform.

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