Melbourne Square Commercial is part of a landmark Southbank precinct that brings together four residential towers, a Hilton Hotel, Southbank’s largest park, and a vibrant retail offering. Positioned as a healthy, people-focused workplace, it is designed to set a new benchmark for balance and productivity at the heart of Melbourne’s renewal.

Brand & Co were commissioned by OSK to create a comprehensive campaign to launch Melbourne Square Commercial. This included a detailed brochure and website that conveyed the vision of a connected, future-ready precinct. Our creative strategy focused on transformation, connection, and balance, positioning the development as both a hub for wellbeing and a destination for business.

The campaign helped establish Melbourne Square Commercial as a benchmark for work-life integration, with a brand story that clearly articulated its role in shaping Southbank’s evolution as a place to live, work, and play