The opportunity to brand a lifestyle, not just a precinct, with a luxury marketing agency.
Sector
Property & Development
Services
Creative Direction
Design
Photography
Styling
Marketing Campaign
Digital and Social Media Campaign
Copywriting
Sales Display
Signage
Video
One Sydney Park is a landmark site.
Surrounded on 3 sides by the established landscape of one of Sydney’s most loved urban green spaces – Sydney Park, it is located 6kms from the Sydney CBD in an area that has undergone significant gentrification and revitalisation. The existing warehouses would be replaced by 400 luxury apartments across eight six storey buildings with extensive resident amenities, landscaping and a new public plaza.
We conceptualised and delivered a clearly defined brand strategy that not only captured the vision for this unique lifestyle destination but maximised customer relevance and differentiation. Our strategy aligned everyone with the new brand essence, values, associated visual language and tone of communication which resonated with the community, target market and created a sense of belonging and purpose. It also demonstrated how it could be translated into a marketing strategy and creative solutions for the luxury apartments.
We commissioned prolific Artist, Garth Knight to create an original artwork for the Display Gallery.
The results speak for themselves.
- $3m + apartment prices (a price record for Alexandria)
- 60% of stage 1 sold on the day of launch
- 4,335 registrations of interest
- 2018 Finalist in the Urban Developer Excellence in marketing awards
- 2019-20 Winner at the Asia Pacific Awards
By aligning stakeholders, maximizing customer relevance, and creating a sense of belonging, Brand and Co has successfully elevated the brand’s position in the market. With extraordinary vision and meticulous attention to detail, we have undoubtedly proved why Brand and Co are the go-to luxury marketing agency for luxury living experiences.
