Portland NSW —
the town that built Sydney.
Sector
Corporate & Financial
Collaborators
Guido Van Helten
Services
Design
Brand and Identity
Creative Direction
From cement works to
The Foundations.
Brand & Co were commissioned to overhaul The Foundations and create a space that connected with people from the town of Portland and bring in tourism all over New South Wales.
The Foundations is a rare combination of industrial heritage and picturesque natural beauty, the site is being revitalised into a unique regional destination offering a diverse range of authentic cultural, community and recreational experiences making it perfect for a short stay or more permanent lifestyle change
One Town. Six Precincts —
150 years in the making.
An industrial town built on the back of hard, honest labour, Portland hasn’t always been the first stop on the Central West tourist trail. Or even the last for that matter. Ask any long-time local and they’ll tell you what they’ve always quietly known – the town that built Sydney has always been the heart of the central west. Off the beaten track (always the best place to uncover hidden treasures), two and a half hours from Sydney, it’s only now that others are starting to catch on.
The Foundations commision artist Guido Van Helten.
The silos were painted in April and May 2018 by artist Guido Van Helten. Using the site of the mural as a natural focus, the artist heard from former employees and Portland natives alike to piece together a view of this former industrial community known as ‘the town that built Sydney.’ The six individuals represented in the artwork are all former employees who shared their recollections of working at the Portland Cement Works and how their lives have been impacted by the industry in their town.
