Celebrating 20 years of branding Luxury Property

Fluent in the Language of Luxury

Over the last two decades we are proud to have branded some of the most prestigious and award-winning luxury residential projects across the Asia Pacific region, imbuing them with their own unique stories and lifestyle offerings, designed to appeal to discerning buyers.

Celebrating this anniversary milestone is a chance to reflect on some memorable past and present campaigns and to look to the future, to emerging trends and to continue to pioneer ways to dramatically increase the value of luxury residential for our clients.

Our experience in speaking both the visual and emotional language of luxury and our ability to connect brands to affluent audiences is reflected in the many upscale projects we have undertaken.

We were privileged to partner with Mirvac on our very first luxury residential campaign in 2003. The name and visual identity we created for ‘Encore, Elizabeth Bay’ paid homage to both the modern simplicity and bold lines of the design and the legendary significance of the Sebel Townhouse Hotel, which originally stood on the site.

Most recently we applied our branding expertise to Relevé in Pyrmont, bringing to life the unparalleled experience of living in one of seven bespoke penthouse style whole-floor residences, in turn generating demand and driving sales.

10 Wylde Street, Potts Point

21 boutique residences developed by Investec, with interiors by SJB.

One of our favourite and most memorable campaigns, we created a brand that brought to life the idea of reinventing grandeur. Reminiscent of some of the finest and most famous homes globally, like Coco Chanel’s apartment at 31 Rue Cambon, 10 Wylde Street exuded a new luxury and style driven by its unique architecture and interiors that was unexpected and extraordinary.

Eliza, Elizabeth Street, Sydney

19 full and half floor residences developed by Ceerose and designed by Tony Owen at the heritage end of Hyde Park.

Our end-to-end brand marketing campaign for the multi award-winning Eliza was based upon a robust strategy and sound vision executed across three phases – firstly, off-the-plan; secondly, the Eliza Designer Series for the whole-floor apartments; and finally, a campaign for the stunning three-floor penthouse. Our campaign for the penthouse “Worth every million” took penthouse living to the next level and set a new benchmark in luxury living.