Renowned Hamilton Island is up for Sale
Brand & Co. had the privilege to work with the Oatley family to rebrand the Great Barrier reef Yacht Club and villas several years ago. We extend our best wishes to the Oatley family for the forthcoming sale!
Brand & Co was entrusted by the Oatley family to craft a brand and identity platform to reflect Bob Oatley’s vision for Hamilton Island. Serving as a gateway to the magnificent Great Barrier Reef, the new brand represented the flagship for the future of Hamilton Island.
Hamilton Island is a globally acclaimed destination offering an escape like no other! Since they acquired Hamilton Island, the Oatleys have funnelled more than $450 million into upgrading its tourism facilities. That includes more than $100 million spent building qualia, a luxury resort which opened in 2007; $85 million on developing Hamilton Island Yacht Club and Villas; and $45 million on the Hamilton Island Golf Club. The Oatley family has been a proud steward of Hamilton Island for 20 years and has invested significant time, affection and resources to deliver its vision for a world-class tourism destination on the Great Barrier Reef,
Due to the hard work and vision of the Oatley family, Hamilton Island now has numerous hotels, resorts and other accommodation options, and accommodates multiple daily flights to Sydney, Melbourne and Brisbane. The airport, which is privately owned, would be part of a sale.
SOURCE: FINANCIAL REVIEW
