A rebranding Success Story
Reform Projects
Reform Projects, a boutique builder in Sydney, set out to modernise its brand image and position itself as the city’s leading high-end residential builder in the ultra luxury home market. They aspired to showcase their passion for excellence and appeal to experienced developers who care deeply about quality.
Brand & Co. was commissioned to lead a transformative rebranding journey revitalising Reform’s identity, refining their messaging, and strategically repositioning the business while staying true to their ethos of balancing tradition with innovation. Through a collaborative process, we defined the brand DNA, developed a clear creative direction, and created a distinctive identity and design language rooted in architectural principles of structure, function and timeless quality.
The outcome was a brand that now embodies the essence of a bespoke luxury builder: detail-oriented, contemporary, honest, approachable, and people-focused. The rebrand not only attracted new clients but also reinvigorated staff morale, deepened customer loyalty, and secured industry recognition, including features in Best Homes magazine and an Excellence in Housing award from the Master Builders Association of NSW.
Through its collaboration with Brand & Co., Reform Projects has emerged as a premier boutique builder with a revitalised brand presence, an engaged team, loyal clients, and an exciting pipeline of future projects.
