Disrupting the luxury resort market for Bali's laid back neighbour

Lobster Bay, Lombok

On the shores of Lombok, Bali’s quieter and more unspoilt neighbour, a new chapter in barefoot luxury is taking shape. Lobster Bay is a boutique resort that will offer a serene escape where nature, culture and design come together in harmony.

The project is the vision of entrepreneur Andrew Clarke, who first fell in love with Lombok’s raw beauty more than two decades ago. His dream of creating an authentic retreat that respects both the land and its people is now being realised through Lobster Bay.

Brand & Co is excited to be working on the full brand creation and rollout for this landmark resort. Our work will span every touchpoint of the guest experience  from menus, in-room amenities and towels, to collateral, signage, website, video and social media content. Each element is designed to reflect the island’s natural palette and relaxed elegance, bringing a sense of organic luxury to every detail.

As Lombok emerges as Southeast Asia’s next great luxury destination, Lobster Bay is set to define a new standard of sustainable, barefoot luxury blending sophistication with a deep respect for place and culture.