Branding UOA's Millennial Tower

Creating a distinctive mark for Ho Chi Minh City’s next icon

Millennial Tower is an ultra-modern, 24-storey A Grade office tower located in the dynamic new urban area of Phu My Hung, the fastest-growing commercial district in southern Ho Chi Minh City.

UOA Vietnam entrusted Brand & Co to create a distinctive brand identity for this groundbreaking development, one that reflects its stature and position within the city’s evolving skyline.

The name Millennial speaks to both grandeur and aspiration. At the heart of the brand identity, the tall bars of the ‘M’ form a striking icon — symbolising both Tower One and Millennial Tower, intersecting to represent connection, progress and elevation. This bold, modern mark serves as a unique emblem of the building, embodying its vision as a premier destination for business and innovation.

Through this identity, Millennial Tower is positioned not only as a workplace of distinction, but as a defining presence within Ho Chi Minh City’s next chapter of growth.