Elevating a Heritage Brand in the Thoroughbred Industry

Set in the heart of the Segenhoe Valley, Vinery Stud is one of Australia’s most distinguished thoroughbred studs, renowned globally for its bloodlines and racing champions. Spanning more than 2,300 acres of pristine pastures, it is a place where heritage and excellence come together.

For more than 15 years, Brand & Co has partnered with Vinery Stud to shape and evolve its identity. From brand strategy and creative direction to digital design, corporate communications and immersive experiences, our work has ensured Vinery’s brand reflects both its proud legacy and its international reputation.

In an industry where reputation and trust are paramount, branding plays a vital role in building credibility and influence. By aligning timeless heritage with contemporary design, we have helped position Vinery as one of the world’s most recognised stud brands, resonating with breeders, buyers and racing enthusiasts alike.