An alpine retreat inspired by the seven principles of Japanese design

Kashi Niseko Japan

Brand & Co. is proud to announce our latest collaboration in Japan, the branding of Kashi Niseko, a new alpine resort set in the foothills of the Niseko Mountains.

Working in partnership with Jencap Developments, we are creating a brand that reflects both the adventurous spirit of the region and the serenity of its natural landscape. Positioned as “a playground built by nature,” Kashi Niseko embodies the elegance of contemporary alpine living while remaining deeply connected to its environment.

Our creative concept draws on the seven Japanese design principles, simplicity, naturalness, subtlety, imperfection, tranquillity, modesty, and austerity  to shape a brand identity that is refined, immersive, and enduring.

Kashi Niseko will feature 40 stylish one, two, and three-bedroom residences, offering guests and owners a balance of lifestyle appeal and long-term value in one of the world’s most sought-after destinations.

This project represents not only an exciting addition to our portfolio in Asia but also an opportunity to bring Brand & Co.’s expertise in strategic branding and creative design for hospitality, property, and lifestyle sectors to one of the most dynamic alpine markets in the world.