Northcape Capital
A bold new direction
Northcape Capital is an international boutique fund manager fully owned by its staff. The company specialises in managing concentrated high quality equity portfolios for clients and currently manages over $12 billion in assets under management with investment offices located in Sydney and Melbourne, Australia.
Brand & Co were commissioned to refresh the brand and establish a clearly differentiated position in the marketplace. The new brand needed to instil on going trust with their customers, and highlight the consistency of their performance, the impressive calibre of their people and the strong customer relationships they maintain. The new Northcape brand takes its inspiration from themes of exploration, discovery and navigation. It is a visual expression of their unique approach which depends on the experience of their team to successfully navigate through global currents in motion with reliability and confidence.